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May 22, 2020

It’s a good day to have a conversation with an amazing brand expert. There’s a lot to learn here, a whole lot. So it’s time to throw the magic confetti and have ourselves an amazing show! 🎉🎉

WNG: Let’s get to know you

MS_EINSTEINETTE: My name is Blessing Abeng, I’m a branding and communications expert. I help creators and brands find the value they have to offer and communicate it effectively. I am also the cofounder of Disha (Disha.ng), a platform that helps you build a one page site in minutes with your smartphone.

WNG: How did you discover your niche + take us through your creative journey

MS_EINSTEINETTE: It’ll be impossible to encapsulate every detail of that journey but I’ll share what is vital. I did a lot of things first, I wrote business plans, business proposals, danced, worked as an EA to the registrar to learn administrative work, I led various initiatives, I was an idea bank, all these while studying biochemistry on a journey to becoming a doctor (you can read about it here http://blessingabeng.com/the-21st-century-entrepreneurial-woman/ )My friend looked at me and said, Blessing, you should go to a branding school, the things you do blend in seamlessly. I took on the challenge and attended a branding school, everything started to make sense. It was a good combination of business and marketing. I excelled at it. Again, I tried my hands on different facets of branding before I decided that I had more to offer to creators and their businesses more than anyone else. Want to learn to niche down, read this https://www.instagram.com/p/B–sIRolXkw/?igshid=16al6acvhwqgl

WNG: What is your favorite thing about your brand?
  MS_EINSTEINETTE: This one is easy! Minimalism and simplicity. How I can find simple ways to help people. It’s amazing!

WNG: Greatest content creation struggle?
  MS_EINSTEINETTE: Deciding what to post! Gosh!!! I always have so many ideas but how I’ve solved it is by creating content buckets to categorize my posts and writing down all my ideas in my notes app, so I never run out of content ideas to fill those content buckets. It’s liberating.

WNG: What inspires the content you create?
  MS_EINSTEINETTE: Creators and Conversations. So, I know that I’m trying to help creators succeed, but I can’t truly do that if I don’t know their problems and answer the questions they have even before they ask me. Conversations help me identify their problems, the questions, their vocabulary and their struggles. It helps me discover unique and general problems they face. It gives me a pattern. More importantly, I try to talk to one person with my content and focus on that person because most times one person is all you need to get to everyone else. No one wants to be “everyone else”. We all want to be seen and heard with laser focus, as individuals not as a group.

WNG: What are 3 things we don’t know about you?

MS_EINSTEINETTE: My favorite sport was badminton at a point in this life and I was a fire dancer too.

I love boooooooks and I love reading. I travel to worlds through books. It’s unbelievable.

I am married and I wrote a book about how I planned my classy 100-guest wedding with a 2million naira budget in Lagos!!!! Get the book here http://blessingabeng.com/product/my-minimalist-wedding-ebook/?ref=dishapages

WNG: Creative Tip?
MS_EINSTEINETTE: Create everyday, even when you don’t feel like it, especially when you don’t feel like it! Create!

Also be consistent. Nope, it’s not hard, you’ve been consistent at brushing your teeth, bathing, eating and showing up at various things daily, you can definitely be consistent. But no one is consistent 100% of the time, so if you miss a day, just continue the next day. Don’t apologize, don’t do nothing, just continue!

Finally, filter how you take advice. Assess your who you are, your goals, where you are, the context and your values before you take any advice from anyone, even me

WNG: How can a person create an online professional profile as a personal brand, so that when employers see their profiles they are compelled to employ this person? (question from @salimahyb) 

MS_EINSTEINETTE: Seek to add value to people genuinely using your skills, knowledge and personality. The most important things are: build relationships, and build trust.

Focus on sharing knowledge, getting better and building your relationships. Be an Intrapreneur. Your skills are your products/service. Your potential employer is your potential customer willing to pay you for your service. Add value, solve their problems, know them! Know about your industry.

WNG: What kind of dog never bites?
 MS_EINSTEINETTE: The dogged? Hotdog? 

WNG: We don’t get correct answers everyday 🎉🎉🎉. Thank you for your time.
     MS_EINSTEINETTE: Thank you too.


I hope this encourages you not to give up on your journey. KEEP CREATING!




Hi, faves! I’m Ndubuaku Lynda, a blogger, content creator and storyteller. I’m also a freelance writer. I also inspire millennials through my blog show. There are different categories on the blog. Get comfortable! Need to reach me? Send an email to ndubuakulynda@gmail.com or a dm to @whitenigeriangirl on IG

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3 Discussion to this post

  1. […] favorite Brand-based book definitely has to be any book by Blessing Abeng. She literally inspires me in branding and self discovery/development, her mail & newsletters […]

  2. I enjoyed the interview, important questions asked and answered. I love Best B, she’s overflowing, I always say that about her.

    Keep up the good works.

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